Colorado Rapids Rebranding

A Rebranding Of The MLS's Colorado Rapids Soccer Club.

New Logo for the Colorado Rapids.
The Burgundy color is brought over from the old logo but the blue is darkened, with the two grays dropped entirely.
Going for a new "Outside-the-box" look on the traditional MLS badges/shields.

The new logo for the Colorado Rapids. A Burgundy mountain with a white arrow on top, arrows on the side, and an open ended water waves on bottom. The word RAPIPDS is in center with the roman numerals for 1996 underneath.

The details of the rebranding.
When placed on a blue field, the border would be removed and appear more "open-ended".

The logo, with several key blurbs being pointed out.

An example of the open-endedness of the logo, but on a metal field.

The logominus the outside border on a metal slate.

New jerseys for the club, utilizing the swooping waters on the bottom of the logo onto the hem of the jersey.
A goo way to be unique and stand out.

The front and backside of new jerseys, in mostly blue, with red numbers, the logo and sponsorship on front, and white swoops running along the bottom.

Graphic for when a player scores a goal.
A focus on the raging rapids woul take center, as they've been mostly ignored in previous iterations despite being the namesake of the team.

The Player in the midle of raging rapids, with a soccer ball floating by, and the word GOAL in front.

Celebratory Graphic showcasing a milestone.
Showcasing the city of Denver with the mountains in the background and the player behind them, with relevant stats in front.

The words MILE HIGH behind the player, against a sunset behind the mountains of Denver, with the words 150 MLS APPEARANCES in front